วันพฤหัสบดีที่ 4 สิงหาคม พ.ศ. 2554

GE Track - The US Trip by Sharp


What did you like about the trip?
From Silicon Valley, I like Randy Komisar (at Kliener-Perkins, the most famous VC firm). The Entrepreneurship in Silicon Valley consists of vision to see something that not exists before, ability to make that happen, and a lot of passion. Entrepreneur must flexible because the market is not yet mature many things that I don’t expect will happen, (if it mature, big company will already been there). Business that I create must sustainable (so the thing that I create will no faded away over time) and create positive thing for the world. The stage of business is also new thing that I learn, I usually think that I will build business from family funding, and it must pass on to next generation, or it may last long. But after meeting Randy Komisar my basic believing about business is totally changed. The factors to create that business are differ in each stage of start up company.
1. Create stage, I will need people (founding team), idea, and money. The environment in Silicon Valley usually draws people together.
2. Incubation stage, I will need business plan and prototype in order to get money from investor. This stage needs a lot of capital to invest in.
3. Expand, This stage I need a lot of up-front capital, since the product needs expanding. The short cut to success is having one big customer, as they buy a lot and I can use their name as a reference.
4. The exit, the important part that Randy mention, which I’ve never though of. It is critical point for sustainable business. CEO is stewardship of someone else’s asset. It is not a failure of entrepreneur.
I learn that each stage of business needs different set of people and different type of investment. It isn’t as simple as I thought. The other thing is keeping the business to myself isn’t the good way for development of company, the business needs different set of people to get new ideas or new path, so that we can continue development as the environment of business changed.
Driptech was a good example for bringing innovation to daily life, it really showed me that innovation doesn’t have to be fancy, complicate product and being entrepreneur isn’t too hard to become.
Brian Weller is another highlight of this trip. I wish I learned from him since the beginning of IMBA course. Mindmap might help me understand in the class better.
Steve Blank makes this trip remarkable. He pointed out that start up company need different tools from existing company. And also talk about the learning environment that embrace the failure and value it. I really proud of this opportunity, meeting him at his house.
At GreenMBA I love to see how community get involved with university. The presentation night gave inspiration for being entrepreneur. Furthermore the field trip to Porter Creek vineyard, Bay model, the salmon place (Sorry I can’t remember) was great learning experience to sense how important environment play role in our life, to witness what we can do for our earth, to see how delicate people do in their job.  Especially to visit prof. Stayton’s house to see the knowledge being applied to daily life.
What did you wish was better?
Time spent in Stanford wasn’t quality as I expect. With Tina class I think it is quite the same as written in the book, and brainstorming is what we usually do in Thailand, so I can say I didn’t learn new things much as I expect. I wish that I had clear idea about Intellectual Property or Licensing before listening to Jon Sandelin (Stanford’s OTL). I know how important it is, but I hardly understand what is it about. I wish we can visit IDEO in Palo Alto just to see their prototypes and get inspiration is worth doing.
Of many inspirational ideas and people we saw, how do you wish you could be like?
What is keeping you from achieving the same thing as that person?
I wish I could be like Randy Komisar, who change profession many time and did every job very well. Lots of experience he gained support what he is today. I think graduate from pharmacy keeping me from doing different things. I think work as pharmacist get paid ok than shifting to other profession that pay less, and it’s hard for me to be employee in other profession since I don’t want to throw away my hard study for 5 years.
What ideas did you learn, which you would like to bring back to Thailand?
What is keeping you from doing that?
Thailand needs VC, so that in Thailand the innovation process can be accelerated. Since VCs crate environment that entrepreneur needs for bring their passion come true, such as access to big company, people, and infrastructure. The university in Thailand should have Licensing department or the course about licensing in every science major. The knowledge about patent/licensing in Thailand is limited. 
The organic culture is suitable for Thailand. It will be great if we can get involve with organic activities or product in our daily life. But organic staff is quite complicate, not easy to do. The knowledge of organic life is quite scattered and not widely pass on around people in Thailand.
I like the salmon breeding idea. Not that I want to breed salmon in Thailand, but to mimic natural process such as fish ladder is bright idea and to breed upon DNA is thoughtful. Also Seafood selector card that tell you what is the best choice and what is worst choice is great. I don’t think I can do this card, it will be easier if department of fishery do it. Actually after I wrote about” what is keeping me from doing that?” I notice that anything is possible, just I don’t get out and do something.

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